Search for: "Brad VanAuken"
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26 Mar 2008, 9:00 am
As Brad VanAuken points out,a 'Brand Promise' is basically a compelling and differenciated benefit to the target audience. [read post]
7 Apr 2012, 8:20 am
Brad VanAuken of The Blake Project and Branding Strategy Insider Blog wrote an interesting post about Branding Clichés And Hollow Claims: “It seems that every good idea, every admirable quality, at some point gets overused and eventually becomes a cliché. [read post]
30 Nov 2015, 8:26 am
Last month Brad VanAuken also wrote at BSI about brand value: “Ultimately, brand value is a perception. [read post]
